Marketing through videos is a great way to increase profits and sales. Give customers helpful information, increase the visibility of your site and most importantly, promote your services or products. There is much to learn, so get started and by the time you are finished you will know how to develop your video marketing goldmine.
Why Creating Videos is Important
Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will help build your customer base.
Don’t let your shyness stop you from the practice of video marketing. There are many ways to create a video, you do not have to be in front of the camera every time. You can create screenshots with voice overs or whiteboard explainer videos. If it is hard for you to talk in front of a camera, do as many takes as you need and edit your video. Ask a friend or a colleague to help you by demonstrating products with you or interviewing you.
Important Components of Video Creation
If you want to create videos for your company and have a spokesperson, do not assume that the salespeople at your company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary.
If you are not really an expert on a topic, do not try to pretend. The best way to get around that is by interviewing people on video that are experts in your niche. A trade show or seminar is a great place to meet people that won’t mind doing a video.
In your video marketing, let the viewer know why it is that you offer the product or service that you do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and candid communication engenders trust, which engages a new audience and retains previous buyers.
When using video marketing to increase your website traffic, you have to remember who you are talking to. Your audience is crucial. You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.
To succeed at video marketing you must keep your videos short. The Internet is an entirely user controlled, fast-paced environment. Potential customers are simply not going to sit through a long 30-second advertisement. To get as many views as possible, make entertaining videos that are short and to the point.
Promoting your Videos
Your videos will become popular if you share them efficiently. You should create an account on YouTube, Vimeo, and other similar sites. Feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.
Sometimes you just need to hype up your other websites and blogs in order to get the word out. People are going to be more likely to view your videos or the videos you wish to share if they like your content from other places. Once they began to enjoy you, they likely will enjoy all the content you have to offer.
Have a ground game for your video marketing promotion. Thinking you will strike gold with the next viral video is like using lottery tickets as a retirement plan. It works well for those that win, but most lose and lose big. Produce content steadily and market each video assertively. If you have a viral video in there, it will show up on its own.
Publishing your Videos
When you’re posting videos using WordPress, check out video sitemap extensions which allow you to easily add the new video to your current video sitemap. Without such a sitemap, Google won’t index your videos and therefore viewers who are searching for them will never be lucky enough to find them.
Make sure you are posting videos on a regular, consistent basis. This requires that you put in the work and actually post numerous videos. Although your videos shouldn’t be terrible quality, you do not need to worry so much about the quality that you are neglecting to post any videos at all. You can’t expect to have results in your video marketing campaign without multiple videos.
Use your other marketing campaign to draw attention to your videos. You could, for instance, embed your videos on your site or blog, share some links in your newsletter and post your videos on social networks. Add a link to your YouTube channel in the signature of your emails and list it as a way of contacting you.
Suggestions for Content
Content is king on a website, in a magazine or in an online video. What you put out to the world not only tells them who you are but also what you’re about. If you want them to become clients or customers, you have to give them what they’re looking for in a fun format.
You can pose a problem as you begin your video to which you will find a solution. Hopefully, after you have finished your video, people should be able to find the answers to problems they may encounter using your products. Always ask that people share your video if they find it useful or interesting.
Here is a list of great topic ideas for your videos:
- Feature demos for products or services
- Tips and how-tos
- Customer testimonials
- Webinar invites
- Top 10 lists
- Expert Q & A’s
- Man on the Street Interviews
- Video Infographics
- Whiteboard explainer videos
Testing your Videos
After you make your video, play it in front of a test audience to get some helpful feedback. The audience can be your friends or family whose opinions you trust. Sometimes it is not easy to see things from a consumer’s perspective. Feedback from a test audience can help you refine the delivery of your message to make it more clear.
Don’t worry if your video isn’t perfect, especially if you are a small company. People don’t expect perfection. Many successful videos have errors, times when the actors misspoke, and occasional shaky camera work. In fact, adding a few outtakes at the end can make your video stand out from the crowd.
You Just Need to get Started, It’s Fun
Now you know how to use video marketing correctly. It might take a bit to get the ball rolling, but this can be a great long-term sales booster. Apply the tips from this article and you will be on your way to video marketing success.