Solo ads can be an enormous source of traffic. Traffic that is ready to purchase or at the very least opt into your email list. These lists can be very lucrative for whatever your online goals may be. Whether you want to grow your email list or sell a one time offer or preferably both, their use of a captivated audience that has already shown a propensity for engagement is extremely enticing.
As with anything, there are good lists and bad ones. What I will attempt to do here is how to find the best solo ad sites and what features to look for within them.
Let’s Begin with the Basics
A solo ad is an online marketer whose main business is to collect email addresses of individuals who are looking for an online opportunity. You can find solo ad providers for other products but they are few and far between. For the most part, this industry caters mainly to the “Make Money Online” crowd.
This does lend itself to an industry that is wrought with fraud and unethical types so you really need to pay attention to who you are dealing with, do your due diligence and trust your gut. If you don’t like even the tone of the way someone is working with your just move on. There are thousands out there and you do not need a headache or the money they most likely will steal from your pocketbook.
If you read and follow the guideline here you should be able to weed out the bad apples and find a good fit for you. Once you have done that the whole idea of using a solo ad provider is to rent their active buyer list and share your product or affiliate link. Now if you are a bit advanced the real idea is to collect their email address sell them a one time offer which will pay for the solo ad and also sell them more products down the line via your own email list that you are now building.
Sounds and looks basic and it is but it’s not easy.
Let’s begin with the basics
The task of finding a quality solo provider can be a daunting one. Luckily, there are many great resources that can help you do just that.
- Personal recommendation
- Facebook groups (search for solo ads)
- Skype groups (search for solo ads)
- Warrior forum (search for solo ads)
- Industry blogs
- Solo ad directories
- Search Engines (Google, Bing, Yahoo, etc.)
Be sure to do extensive research before picking a solo provider. Any quality solo ad provider is going to want to look at your opt-in page as well as your offer page prior to running your solo ad. It might occur before you purchase or prior to them actually running your solo ad to their list. The next section in this book is an excellent resource for helping you pick a provider.
10 Questions to Ask Before You Buy a Solo Ad
Before buying a solo ad, be sure to have the answers to the following 10 questions. The answers to many of these questions can be found right on the solo ad providers site. If not, ask. Also, take into account their response time. If they do not get back to you within 24-48 hours, you should probably look elsewhere.
- What niche does the solo provider focus on? – If you are trying to sell teeth whitening and they focus on home business, the traffic will probably not work for you.
- What percent of the solo ad run you will be buying will be top tier? – Depending on your offer, you might need to be working with countries that typically have higher incomes and are English Speaking. (Top Tier)
- Is the solo provider selling you unique or raw clicks? – You want to make sure they’re unique clicks in case the subscriber who clicks on your link does it more than once.
- Will the solo provider take a look at your squeeze/ sales page and give you feedback on improvements? – A solo provider not willing to do this might be interested in just sending you clicks and not very interested in you getting results of opt-ins and potential sales.
- Does the solo ad provider’s list work with paid offers? – Be careful with solo providers who say that they only send to free offers when you are trying to get buyers for your offer.
- Does the solo provider offer over-delivery? – This will lower your price per click so consider that when comparing solo ads.
- Does the solo provider include buyers when they send solo traffic to you? – Some solo providers do not include their known buyers when they send out solo traffic.
- Does the solo provider continuously refresh their list with new subscribers? – If your solo provider’s list is stale they probably already saw your offer and you won’t get conversions.
- Does the solo provider have written and video testimonials? – Read and watch the video testimonials and see if the solo provider is qualified to send to your offer for you.
- Do the testimonials actually show sales and are the $$ comparable to your offer? – Meaning, if you are promoting a $49 offer and the solo testimonials are for $3 sales, that solo provider might not work for you and your offer.
Ask These Questions to Find the Right Solo Ad Provider
I hope you have a full understanding of what to do if you want to get started in the world of solo ads. They are an amazing source of revenue if you know how to use them and use the right providers. These steps will get you started in the right direction but as with anything, you have to get good at it. Start out small no matter how much they tell you to spend and learn from your mistakes. You will lose some money but that is investment because you will be gaining invaluable knowledge that will help you for the rest of your career.