Internet and Affiliate Marketing Terms

  1. Affiliate: A person or company that promotes another company's products or services and earns a commission for each sale or lead
    generated.

  2. Affiliate link: A unique link that identifies the affiliate and directs traffic to the advertiser's website.

  3. Affiliate manager: A person responsible for managing an affiliate program, recruiting affiliates, and providing support.

  4. Affiliate network: An intermediary that connects advertisers with affiliates and manages tracking, reporting, and payments.

  5. Affiliate program: A program that allows affiliates to promote a company's products or services and earn a commission for each sale or
    lead generated.

  6. Average order value (AOV): The average amount spent by customers on a single purchase.

  7. Click-through rate (CTR): The percentage of clicks on an affiliate link compared to the number of impressions.

  8. Commission: The percentage or flat fee paid to an affiliate for each sale or lead generated.

  9. Conversion rate: The percentage of visitors who complete a desired action, such as making a purchase or filling out a form.

  10. Cost per action (CPA): The amount paid to an affiliate for each completed action, such as a sale or lead.

  11. Cost per click (CPC): The amount paid to an affiliate for each click on an affiliate link.

  12. Cost per impression (CPM): The amount paid to an affiliate for every 1,000 impressions of an ad.

  13. Deep linking: Linking to a specific page on an advertiser's website rather than the home page.

  14. Earnings per click (EPC): The average amount earned by an affiliate for each click on an affiliate link.

  15. Fraud: Any activity that intentionally or unintentionally violates the terms of an affiliate program, such as fake clicks or purchases.

  16. Landing page: The page on an advertiser's website that a visitor is directed to after clicking an affiliate link.

  17. Lead: A potential customer who has expressed interest in a product or service.

  18. Lifetime value (LTV): The total amount a customer is expected to spend on a company's products or services over their lifetime.

  19. Merchant: A company that offers products or services for sale through an affiliate program.

  20. Pay per click (PPC): An advertising model in which advertisers pay each time someone clicks on their ad.

  21. Pay per lead (PPL): An advertising model in which advertisers pay for each lead

  22. Pay per sale (PPS): An advertising model in which advertisers pay for each sale generated through an affiliate link.

  23. Performance marketing: A type of marketing in which advertisers pay for specific actions, such as sales or leads, rather than for ad
    impressions or clicks.

  24. Publisher: A website or blog that promotes an advertiser's products or services through affiliate links.

  25. Recurring commission: A commission earned by an affiliate for every recurring payment made by a customer they referred to an advertiser.

The Educated Affiliate © 2022. All Rights Reserved.