Affiliate Marketing – A concept whereby multiple forms of marketing (i.e. content marketing, paid ads, email autoresponders, etc.) are used to promote a third party’s product in which you are paid a commission for your promotional efforts.
Affiliate Link – The hyperlink that you are given a vendor in order to promote and receive commission compensation by said vendor. There are multiple forms of marketing (i.e. content marketing, paid ads, email autoresponders, etc.) used to promote a vendor’s product or service in which you are paid a commission for your promotional efforts.
Affiliate Marketing Ecosystem – A type of affiliate marketing were you can control and promote several products and services with just one link. PWA (Partner With Anthony) is a perfect example of this form of affiliate marketing.
Attribution – Attribution identifies the path or journey of a website visitor. It keeps track of where site traffic is coming from and who may have sent them. This is critical for making sure affiliates are getting recognized for sending traffic your way.
Backlinks – an incoming hyperlink from one web page to another website. As the SEO Theory goes,
“The more backlinks you have pointing back to your site, the more popular it will be.”
Campaign – A campaign is a series of ads or content pieces that all try to garner interest and conversions with a cohesive message. An ad campaign may be a series of ads that run on Facebook, and a content campaign might be an email series to nurture your list.